Are you looking to purchase the best handloom, sarees, and other ethnic wear in Kolkata? This is one of the perennial questions that most people end up asking, whenever they’re in one of India’s most ethnically fashionable cities and with good reason! The art of handloom weaving did have its peak during the time of the Mughals, with Jamdani techniques and muslin silk being the preferred possessions for aristocrats and royals.
Bengal has always had a rich weaving and craftsmanship tradition, that is still very much alive in places like Shantipur in Nadia and others. At the same time, there has been a large chunk of skilled artisans and weavers who migrated from Dhaka in then-undivided Bengal, the home of Dhakai Jamdani, to West Bengal after the Partition. This has meant a steady transfer of legacy across weavers and artisan communities in the region, sometimes across generations. But of course, there can always be a gap between the weaver and the boutique. Let’s find out more why.
Buying the Best Ethnic Wear and Handlooms/Sarees in Kolkata- What Doesn’t Add Up Sometimes:
There’s no dearth of top ethical and sustainable boutique brands and saree stores in Kolkata. However, there are many platforms or boutiques which claim to offer authentic handlooms, sarees, and other ethnic wear, but this claim does not always stand to the test. Sometimes people end up machine-made varieties, and if it’s a genuine handloom, the price is prohibitively costly at times. This keeps away many people from buying women’s clothes across these categories and they settle for fast fashion products instead, which are more pocket-friendly in nature.
In turn, finding the right women’s clothes store in Kolkata that adheres to a slow fashion or sustainable policy, as is the requirement for a large number of customers today, is also quite a task at times, especially if you’re a newbie. Then there are issues pertaining to quality, delivery (if you’re buying online), and of course, prompt customer support and timely updates, since many handlooms require a long time to be painstakingly crafted into the final masterpieces that we adore! How do you find the right store and what’s the best one? That’s what we aim to find out below.
An Ethnic Wear Store Kolkata that Ticks All the Boxes:
If you’re looking for an ethnic wear store Kolkata that ticks all the boxes, these are the essential things/aspects you should be looking out for:
- A well-designed online platform or page where you can view the products as an initial introduction to the brand or boutique.
- A large collection of products across multiple ethnic wear, saree, and handloom categories with diverse price points to attract all customers.
- An offline store where you can browse through the products if you wish to touch and feel them before buying. This store has to be in an accessible and well-connected location for the customers to reach easily.
- Prompt and supportive customer support teams who keep you updated on order progress, deliveries, etc.
- A solid reputation and testimonials from customers that you can view online.
- An emphasis on quality and working directly with weavers/craftsmen to help them sustain themselves and contribute to their livelihoods.
- A culture that focuses on slow fashion, where every piece is one of a kind and takes time to make upon order. This reduces wastage and is an eco-friendly philosophy that most customers want today.
Concluding Notes:
These are some of the key pointers that will help you find the best women’s clothes store in Kolkata without any problems. Now what’s the best one for your needs? One ethnic wear store Kolkata that easily ticks all the above-mentioned boxes is Tamal Boutique. This Kolkata-based boutique brand not only offers an easy-to-use and convenient online platform, but also a sizable offline store where you can browse through all the varieties on offer.
The team is prompt and supportive, while the prices are fair, since they work directly with Bengal’s weavers and artisans to bring you authentic and high-quality masterpieces. You will also appreciate the vast collection on offer here, along with the brand’s solid repertoire of customers over the years. So, what are you still waiting for? Go ahead and purchase the finest ethnic wear products from Tamal Boutique today.